Influencer marketing is undergoing dynamic changes in every possible aspect. What works effectively today was unthinkable not so long ago, and strategies that used to be effective not too far in the past now result in poor results or even generate more costs than potential gains. However, the subject can be approached quite differently - more effectively, more interestingly, in a thoughtful way.
In the realm of conversational marketing, achieving positive experiences goes beyond the mere implementation of chatbots, voicebots, and AI tools to enhance customer satisfaction. The key lies in placing the customer at the core, understanding their emotions, needs, and expectations, ensuring a truly personalised and impactful interaction.
The world is fast-paced, and so are social media platforms. TikTok, of course, made its escape like a lone cyclist, leaving the peloton behind. However, TikTok is not everything. YouTube is stepping up to compete. Why and how should you create YouTube Shorts? Read this article, time is limited!